Cultural tourism and collective trademarks: the case of Byblos and Saida, Lebanon

This study aims to foster tourism in Byblos and Saida by introducing a collective trademark and in a more broader way to assess the country’s potential in tourism and to gain a clear understanding of how the concept of collective trademarks can be introduced in this sector. The core idea of the study is that connecting collective trademarks to tourism may be a suitable formula to develop localareas. We believe that raising overall quality would attract more- especially high income- tourists to come to these places.