Creativity, Fashion and Market Behavior
Autori: Santagata Walter / Anno: 2002

This paper aims to reveal some of the limitations of market behavior analysis concerning creative goods, using the world of fashion as a backdrop for discussion of the economic effects and idiosyncratic characteristics of creative endeavors. In this sense, it contributes to a social interpretation of economic theory, in so far as a society is defined by the place and the time of its development.