Research Centre Silvia Santagata takes part in activities and classes of the european master’s program called “Wine Tourism Innovation”, promoted by the Universitat Rovira i Virgili – URV of Tarragona, that takes place at Vila-Seca Campus. The Research Centre is involved in this program with a contribution on “Wine tourists’ experiences and new digital channels”. The program focuses on the opportunities of tourist development linked to the productive supply chains and to the wine landscapes and it is developed in the field of the Erasmus program called “Erasmus Mundus”, also in collaboration with the wine-producing regions of Priorat and Rioja in Spain, of Alto Douro in Portugal and of Bordeaux in France. Among the partners of this project we can mention the University of Turin, the University of Padua, the Aristotele University of Thessaloniki, the Universidad de la Rioja, the PCT-Parc Cientific i Tecnologic Turisme i Oci, the VITEC Parc Tecnologic del Vì but also local institutions and private companies.