The study by CSS-Ebla, L.U.P.T. – Experimental Laboratory of the Urban Planning and the University of Naples Federico II in cooperation with MiBACT too, and with Company of San Paolo’s support, shows how love for Art, Ethics and personal motivation can reveal through unusual forms and various contributions and help museums. In Italy this can happen not only thanks to patronage but also thanks to “Friends of Museums”. This association can represent an additional reason to develop new strategies to help Institutions of Cultural Heritage.
These types of associations include public companies that promote the ways for supporting this cause: liberal distribution, voluntary work and investments methods. In the same way museums can play a very active role in the promotion of supporters’ participation in order to create new ways of interaction. This debate among museums is very important to create a system of patronage support for Cultural Heritage.
The whole report is available here.