Between September 2016 and June 2017, Fondazione Santagata (at the time CSS-Ebla) , in collaboration with Agenzia Quorum and on behalf of the Museo Egizio di Torino, conducted a study to analyse the visitor profile and the museum’s economic impact on the surrounding territory.
Context
The analysis highlighted the Museo Egizio’s importance as a tourist attraction and its capacity to generate a significant economic impact locally. The museum activates an annual direct expenditure of €88.5 million, with additional direct effects (€20 million), indirect effects (€18 million), and induced effects (€61 million), resulting in a total economic output of €187 million in the metropolitan area.
Objectives
The study aims to highlight the museum’s social, organizational, and economic role within its territory and to provide useful insights for other cultural institutions to better understand their role and to guide evidence-based policies and priorities.
Expected Results
The research is intended to analyse the museum’s social, organizational, and economic contribution and to inspire other cultural institutions to better assess their impact and establish evidence-based strategies and priorities.
Further Information
The study was covered by major national media outlets, including ANSA, Il Sole 24ORE, La Repubblica, La Stampa)