CSS-EBLA works on the report that examines the brand of ‘UNESCO World Heritage’. This job has been given to CSS-EBLA by the Cultural Heritage Ministry and the University of Turin – Department of Economics “Cognetti de Martiis”.
The first analysis concerns the way collective brands work but specialists also analyze and discuss about:
– Brand UNESCO
– Val d’Orcia-Pienza, Val di Noto, Residences of the Royal House of Savoy and Wine-Producing Landscapes of Langhe-Roero and Monferrato’s cases.
They analyze in particular the management and the production of these sites.
The research is managed by Walter Santagata in cooperation with Luca Moreschini and Giovanni Ramello and its publishing is upcoming.