Interest in culture among the community became a very important topic for many private and public institutions both in Italy and in Europe. This is why from 2014 to 2020, audience development and audience engagement are going to be important elements for the policies of the EU on the topic of Culture.
The new book, written by Francesco de Biase “I Pubblici della Cultura” and published by Franco Angeli, intends to be a useful reference in this living matter.
CSS takes part in this project with Enrico Bertacchini and Vittorio Falletti’s help in the chapter “Gli Amici dei musei tra legame col territorio e mecenatismo”, where the role of the organizations is explored and with Giovanna Segre’s help in the chapter “Il pubblico dell’arte contemporanea e il mercato mancante” where the role of the Art through the social media is pointed out beside the International market of Art.
The launch, in Palazzo Madama, in cooperation with the editor Francesco de Biase, is attended by Arnando Massarenti, Guido Guerzoni, Paolo Maggioni, Patrizia Asproni, Enrica Pagella and Maurizio Braccialarghe.