White Paper on Creativity. Towards an Italian model of development, 2009
The report on the creativity and on the cultural production in Italy, edited by a Ministerial commission of research and coordinated by Professor Santagata, has two goals:
First of all it wants to define the essential profile of the Italian model of creativity and cultural production, in order to be able to find its own creativity to help the country to develop and to promote itself in the international context.
Then, it wants to give tools to understand and to define the concept of “macro sector” of cultural industries, that are not defined in our country for diffusion, cross-section and for many aspects of tangible assets.
To make cultural industry successful in Italy the “White Paper” defines several strategies to overtake challenges and restrictions that make stronger and weak both sectors and contexts like: creative cities, design, material culture, fashion, architecture, knowing economy, advertising, cinema, television, radio, publishing, food industry, contemporary art, music and Cultural Heritage.
Being able to face material and humanistic culture of our past and also being able to stay in touch with technological culture of the future is the open challenge that underlines how acting now is important.
Chapter 1 defines the view of the theory of quantity on the Italian model of creativity. Chapter 2 focuses on the historical creative cities that are an excellence of Italian creativity.
From chapter 3 to chapter 13 are the sectorial issues that are discussed. First of all these chapters give a view of several sectors underlining strengths and weaknesses and they are partially oriented in the description of the issue represented by the cultural production. The relationship with creativity is very clear and well analyzed but sometimes it is understood in the socio-economic structures that are defined and in its strategic problems. Creativity is always the key point for a sector success.
The last chapter gives some advice of cultural policies indications that can be used both in long(n.18 “Foundamental Decisions”) and short term related to different cultural sectors (n.72 “Actions”).