Traditionally a landscape is considered as an expanse of a naturaly scenary that people come to see and enjoy. But this romantic perspective should be widened to include urban landsca pes. In a city, the landscape changes with the position of the viewer, or even better, the “flaneur” – a person leisurely strolling through its streets. We are no longer in the closed cities of the medieval age or the architectural wonders of the Renaissance, but in a postmoder n city where we are looking for feelings and emotions. The landscape then becomes an experi ence. It has a more subjective content and it may be better in such a case to use the terms “atmosphere” or “environment” i nstead of landscape. Changing the traditional view implies new quality assessment criteria and instruments. Issues change when the conservation of cultural landscape is recognized as an important element for reinforcing the economic base of a territory rather than as a simple expression of an aesthetic need. It is no longer a question of compromising the growth of employment and income to protect a f ew old stones but to take action for the area’s sustainable economic development by avoding uselessor irreversible damage to the natural cultural and therefore human environment. The long-term econo mic health of a community may d emand that the urban cultural landscape not be sacrificed by blindly pursuing unregulated development. These motivations – ecological, tourist or cultural – will determine the type of actors who will play a role in th e formulation of such policies . Some will intervene in the name of safeguarding the quality o f the living conditions of the local inhabitants. Others will int ervene in the name of preserving culture as an intangible eleme nt, while still others may invoke the beauty and integrity of a lan dscape. In this context, new cultural assets such as retrofits, cultural districts and quarters deserve attention.