Two Cultures. Origins of the cultural district of Langhe

This paper is focused on two cultures or interpretations, of one of the most ancient and productive worlds of humanity: the one of the grape juice that Arabs called “khamr” and the Greeks “oînos” and the Latins “vinum”. We define conventionally the two models of culture: the culture of market and the culture of material. This first paper on the cultural district of Langhe is divided in two parts. In the first one are showed the main features of the two cultures from the historical and theoretical point of view. In the second one, instead, they are analyzed in the current context, made of events and all the things that can be called tourism.