The study by CSS-Ebla, L.U.P.T. – Experimental Laboratory of the Urban Planning and the University of Naples Federico II in co-operation also with MiBACT and with Company of San Paolo’s support, shows how love for Art, Ethics and personal motivations could reveal through unsual forms and various contributions and help museums. In Italy this can happen not only thanks to patronage but also thanks to “Friends of Museums”. This association can represent and additional reason to develop new strategies to help Institutions of Cultural Heritage. These kind of associations include in public companies that promote the ways for supporting this cause: liberal distribution, voluntary work and investiments methods. In the same way museums can play a vary active role in the promotion of supporters’ partecipation in order to create new ways of interaction.