The Management Plan for the UNESCO Site “Genoa, Le Strade Nuove and the Palazzi dei Rolli”, which updates and replaces the previous document drawn up in 2006 at the time of applying to be inscribed on UNESCO’s World Heritage List, was drafted between May 2018 and September 2019, and stems from the integrated efforts of a multidisciplinary project team. The project was financed by the Italian Ministry of Cultural Heritage and Activities and of Tourism within the scope of Law 77/2006 on special measures for the protection and the fruition of Italian cultural, landscape and natural sites, inscribed on the “World Heritage List”, placed under the protection of UNESCO.

The purpose of this plan is to define a series of integrated strategic plans through which to identify goals and measures for the conservation and enhancement of the Site over the years 2020-2024, with a view to increasing the Site’s cultural impact on Genoa’s social and economic fabric.

The document is split into two parts: the first analyses the current situation (Part I) and the second one describes the 2020-2024 management plan (Part II) and the related action plans.

The first part of the analysis comprises a brief study of the Site and its components, the impact assessment of the previous plan, the recognition of existing data and their accessibility, with the aim of identifying the main guidelines for updating the database. A further analysis of the cultural, creative and tourism industries in Genoa’s historical city centre.

The second part of the document describes the structure and strategy of the new management plan based on three principal action plans: 1. Conservation; 2. Development; 3. Connection. Including presentation of integrated tools and main elements required for implementation, and the definition of a monitoring system.