After a long period of limited attention, there is now wide awareness and literature presenting culture and creativity, in all their different forms and expressions, as a resource, or we may say a “capital”, for sustainable economic development.

In the first part of the publication, a multi-authored paper presents a theoretical reflection on the potential of intangible cultural heritage to promote sustainable development and to empower local communities, in particular by means of the protection of intellectual property rights in support of marketing strategies, which represent a fundamental tool for activating economic development.

The second part of this volume presents glimpses of international experiences relating to intangible cultural heritage safeguard, presenting some key emerging issues experienced in different areas of the world.