Among the endless number of ideas that motivate tourist to travel encountering other cultures continues being one of strongest for travelers beca use the tourist phenomenon is unquestionably a social phenomenon of the need for contact. The intention of this paper is to expose the experience of tourism in a Mexican region, one that possess a rich, tangible and intangible cultural heritage considered to be of universal value. This region is the protected area of the zone of archaeological monuments (pyramids) known as El Tajin. It is located to the north of the State of Veracruz, region whose population belongs in its majority to the ethnic group Totonaca. The purpose of the analysis shown in this document leads to a reflection of several topics: planning, social participation, and interculturality. This paper is the result of documentary research, field work, first-hand observations and surveys.