What exactly “Public Cultural Goods” means? This definition includes goods and services with different contents and features that not always have something in common. To solve this issue we need to start from this classification (Mazzanti, 2003): archeological, environmental and architectural goods, mobile and artistic goods (historical, artistic and architectural), archive and librarian goods, and musical, media and show business goods. This paper analyzes the first two categories, known as “Built Cultural Heritage” where even if the goods present few differences can be studied following the same method.