This paper is about an innovative project of cultural politics: the realization of a museum district for the Royal House of Savoy Colletions of Turin. The innovative part consists in the identification of a model to offer cultural goods close to the industrial centres of Italy, and that hopefully could work. So, the Royal House of Savoy Collections can be showed not one each but all together. This way they can grow their attraction and their communciation until become one only brand the city could invest on to gain that international reputation to develop resorces in the tourist field.