Cultural Museums Districts. The Royal House of Savoy Collections of Turin

This paper is about an innovative project of cultural politics: the realization of a museum district for the Royal House of Savoy Collections of Turin. The innovative part consists in the identification of a model that offers cultural goods similarly to the industrial centres of Italy, and hopefully one that could could work just as well. So, the Royal House of Savoy Collections can be showed not one each but all together. This way they can grow their attraction and communication power until they become the one brand that the city could invest in to gain international reputation and to develop resources in the tourist field.