Wondering which role culture has in the improving of the quality of life of a community and how it can promote its the economic growth, it can be considerated a predicted issue but also a new one. If culture is seen as an offer of education it is recognized as an important fact both for the civil and social evolution of a country and for the technological progress of its economy (referring to the human capital). Next to this traditional idea of the role of culture there is also another one: culture seen as the starting point of the thought and of its ability to produce new sensorial perspectives and as result, new forms of consuption. According to this, exactly like the first research conducts to the technological innovation, culture is the innovative ability for the whole economic system.