Collective trademarks and cultural districts: the case of San Gregorio Armeno, Naples
Authors: Massimo Marrelli, Cuccia Tiziana, Walter Santagata / Anno:
The aim of this paper is to show the value that both consumers and producers of traditional artistic handicrafts attribute to a collective trademark playing the role mentioned above. The case of this study is the production of Nativity scene figures in San Gregorio Armeno, which is the expression of a very long Neapolitan handicraft tradition dating back to the 14th century but which had its best production period in the 18th century.