Between September 2016 and June 2017, Museo Egizio of Turin conducted a survey on the profile of visitors and its economic impact on the territory.


The analysis has shown the relevance of the Egyptian Museum as a touristic attraction as well as the ability to generate an important impact in economic terms. The annual direct expenditure activated by the museum is 88.5 million euros, plus direct (20 mln), indirect (18) and induced impacts (61), for a total of 187 million euro of revenue on the metropolitan area.

The study, which was reported by the main national press (including ANSA, Il Sole 24ORE, La Repubblica, La Stampa) is available at this link.


The survey was carried out by Quorum and Centro Studi Silvia Santagata-EBLA on behalf of the Fondazione Museo Egizio di Torino.


The study aims to highlight the social role, the organization and the economic capacity of the museum on its own territory, and to be a stimulus for other cultural institutions to better understand their role and set up evidence based policies and priorities.