The “Abbonamento Musei” Torino and Piedmont is an instrument with unique characteristics in the Italian scene: it’s had the ability over time to federate various cultural institutions around the idea of a single pass, which allows “free circulation” for subscribers within the system museum.
Over time, this cultural operation has created a core for museum users, helping to make the region’s cultural offer known, and also to create an image and reputation as a beneficial system for all the institutions.
CSS-Ebla has launched, in collaboration with the Torino Musei Association, a study aimed at evaluating and analyzing the determinants and preferences of the users of the subscription and its possible developments in the Turin and Piedmont territory.