Fondazione Santagata is among the partners of the Liguria, Piedmont, and Aosta Valley Hub of Dicolab. Cultura al digitale, managed by CampuStore in collaboration with Istud Business School and the Scuola di Robotica. This initiative offers a free training programme focused on enhancing digital skills in the cultural and creative sectors.
Context
The Liguria, Piedmont, and Aosta Valley Hub of Dicolab. Cultura al digitale serves as a physical and digital network for local stakeholders, aiming to promote training programs and strengthen synergies between cultural and creative professionals and the digital sector (including innovative companies, startups, and digital experts).
This initiative supports the ongoing digital transformation process at the national level. Dicolab. Cultura al digitale is an educational system promoted by the Ministry of Culture – Digital Library within the framework of PNRR Cultura 4.0. It is developed by the Scuola nazionale del patrimonio e delle attività culturali and funded by the European Union – Next GenerationEU.
Goals
The Hub aims to provide a series of courses designed to meet the needs of professionals in the cultural and creative industries, including staff from MAB institutions, cultural organizations, businesses, local associations, academics, and university professionals. The goal is to strengthen their digital competencies, enhancing the effectiveness of their organizations.
By leveraging technological advancements and integrating digital tools, professionals can improve audience engagement, enhance cultural heritage accessibility, and optimize its preservation and promotion. To achieve these goals, the program offers hands-on training that equips professionals with practical skills for their daily work. Courses will be structured in an interactive and applied format.
Training Programme
Running from March 2025 to June 2026, the training program includes over 40 free, three-hour certified courses. Participants will receive an Open Badge certification upon completing each session. The courses cover a wide range of topics tailored to the diverse needs of the cultural and creative sector.
Course topics
AI for optimizing workflows and enhancing audience engagement
Gamification techniques for cultural content dissemination
Digital communication and creative digital storytelling to improve accessibility
Augmented Reality and Virtual Reality to enrich visitor experiences
Strategies for collecting, analyzing, and interpreting Small and Big Data
Digital maturity and change management for strategic digital transformation planning
Audience engagement using Human-Centered Design and Experience Design techniques
Creation, management, and maintenance of digital archives, collections, and libraries
Development of new cultural and creative content from digitized cultural assets
Digital fundraising and building online communities
Audience
The courses are designed to enhance the skills of professionals working in the Ministry of Culture and other public administrations, staff of public and private cultural institutions, businesses, and professionals in the cultural and creative industries, as well as university students, researchers, and faculty members.
