Value of the UNESCO Brand

It has been published included in the series of publications of MiBACT (The Ministry of Cultural Heritage and Activities and Tourism), the volume with the results of the research called “A Value for the promotion of the qualitative territories: from the UNESCO Sites to the Italian landscape and artistic cultural places”. This research has been drafted few years ago by CSS-EBLA with The University of Turin and also in collaboration with MiBACT. This study, is also about, the social and economic impact that the UNESCO World Heritage brand has and about the pertinence that it has on products and services. It considers few Italian case studies like, “Langhe e Monferrato”, “Pienza e Val D’Orcia”, “Residences of the Royal House of Savoy” and “Val di Noto”. The topic about the tools for governament and the manangement of UNESCO designations is always existing and regards the whole system of the serveral UNESCO programs.


The volume edited by Luca Moreschini, Giovanni Ramello and Walter Santagata can be bought on the Rubbettino publisher website