Fondazione Santagata invests in digital innovation for culture: three institutions supported in developing their Digital Innovation Plans

8 October 2025 -As part of its ongoing commitment to promote digital transformation as a key driver of innovation and sustainability in the cultural sector, Fondazione Santagata has supported three institutions in developing their Digital Innovation Plans (PID).

• With Abbonamento Musei, the Foundation contributed to the evolution of a unique, sustainable model of cultural access toward a data-driven digital platform, designed to enhance internal processes and expand participation and loyalty.
• With the MAUTO — National Automobile Museum, the plan connects collections, archives, and audiences through analytical tools, personalized storytelling, and cutting-edge technologies, positioning the museum as a space for experimentation and innovation.
• With Palazzo Ducale Foundation for Culture, the digital pathway makes the museum more accessible, inclusive, and connected to its communities and territories through immersive tools and applications that improve management and audience engagement.

These experiences reinforce the Foundation’s vision of digital innovation as a strategic and structural component of cultural development, supporting the sector’s growth and sustainability.