Fondazione Santagata at the International Workshop in Vietnam on the Economic Value of Heritage
6 March 2025 – Fondazione Santagata is in Ninh Binh, Vietnam to attend the International Workshop on “Converting the Economic Values of the Trang An Landscape Complex and Branding of the Broader World Heritage Destination”. The event gathers international experts, researchers, and policymakers to discuss the economic impact of heritage and sustainable development strategies.
Objectives of the Workshop
The workshop aims to:
- Establish a forum for discussion among national and international experts, government agencies, and stakeholders on the economic valuation of the Trang An Landscape Complex.
- Explore sustainable development models for Trang An and the broader World Heritage destination.
- Adopt a Joint Statement on the Research Project on the Economic Valuation of the Trang An World Heritage Site.
Fondazione Santagata’s Contribution
As a technical partner, Fondazione Santagata contributed with three key sessions (Check the programme):
- Trang An in the Global Perspective of Economic Valuation of World Heritage Sites – presented by Enrico Eraldo Bertacchini, Scientific Advisor at Fondazione Santagata
This session examined economic valuation methodologies for World Heritage Sites, positioning Trang An within a global framework. Discussions focused on key analytical challenges, including the impact of heritage designation on tourism and local development, and explored valuation techniques such as contingent valuation and travel cost methods. International case studies provided insights into how economic valuation can inform sustainable policies. - International Case Studies and Sustainable Development Measures for World Heritage Sites – led by Alessio Re, Secretary General at Fondazione Santagata
This session presented best practices and strategic approaches for integrating sustainability into World Heritage management. Topics included stakeholder engagement, sustainable tourism strategies, governance models, and the role of local communities in maximizing economic and social benefits while ensuring conservation. Through case studies, the session highlighted ways to strengthen site resilience and promote long-term sustainability. - Priority Policies and New Opportunities for Sustainable Development at Trang An World Heritage Site – conducted by Paola Borrione, President and Head of Research at Fondazione Santagata
Focusing on Trang An’s specific challenges and opportunities, this session addressed risks such as land misuse and over-reliance on tourism. It emphasized integrated management strategies, community engagement, and the role of cultural and creative industries in supporting sustainable growth. Policy recommendations aimed at balancing conservation with economic development and aligning local strategies with international heritage management standards.
Context and ongoing research
This participation is part of Fondazione Santagata’s ongoing research project, in collaboration with Vietnam National University, Hanoi, and UNESCO Vietnam, focused on assessing the economic impact of the UNESCO World Heritage Site of Trang An. The research aims to provide evidence-based policy recommendations for sustainable heritage management and local economic development.
By engaging in this international dialogue, Fondazione Santagata continues to contribute to the global discussion on the economic value of cultural heritage and its role in sustainable development.