Fondazione Santagata supported “Casa degli Alfieri” in creating and sharing a coordinated image for websites (of Casa degli Alfieri and the distinct artistic coordinates); social media and respective campaigns through the same thematic pages and groups; targeted paid campaigns on employed social networks, aimed at specific targets with tailored video contributions; teasers and mini-videos on the YouTube digital platform; newsletter service. Alongside online communication, the organization employs traditional tools such as typographic materials; a Press Office; partnerships with the media; purchasing spaces and advertising pages in local and regional newspapers and weeklies; buying radio spots and scheduled interviews on local radios.

This project is part of all the activities to support organizations within the grant Next Generation You.