The Capacity Building program of the call for proposals “IN LUCE, valorizzare e raccontare le identità culturali dei territori” launched by Compagnia di San Paolo as part of the Mission Create Attractiveness, for the cultural and creative enhancement of the territories of Piedmont, Liguria and Valle d’Aosta, to which we work in collaboration with VisitPiemonte.


The seminar aims to offer participants in the Call IN LUCE some elements of planning and construction of the ideas that the call solicits, as well as providing the Guidelines and a summary document and good practices.

In particular, during the capacity building process we will illustrate the general features of the enhancement plan required for the bid application through examples and tools for its drafting, then proceeding to examine the format of the call. We will then move on to the presentation of good practices, identified starting from inspirational projects at national or international level.


Each case history will focus on one of the themes indicated by the announcement (illustrious figures of the past, excellent artisanal and creative productions, historical streets, paths and paths, the cultural landscape) and at the same time on an aspect to be highlighted for the participants: design solidity , sustainability (social, environmental, economic), innovation of contents and / or methodologies and networks (definition, development, governance, typology).


Finally, specific importance will be given to storytelling activities, the development of the communication plan and the definition of metrics to assess the tourist and economic impact of the proposed offer.



All information on the capacity building process on the dedicated page of the Compagnia di San Paolo website, here.

You can follow the first webinar of the route by reviewing the recording here.