The world of tourism has faced several changes in recent years. Among the reasons explaining these changes, the role of ICTs, the spread of new emerging markets, and creative tourism. Creative tourism was born by the fusion of modern culture and products and services. This situation is significantly visible both in Italy as in the rest of the world.

Fondazione Santagata studies these changes and tries to get opportunities for the local development from the tourism sector,  promoting research projects and training initiatives about tourism connected with tangible and intangible heritage, creative industries and productive areas. Among the specific lines of activities, one is devoted to the UNESCO’s Sustainable Tourism Programme, another to the use of new technologies in this sector.