Culture markets and creative professions

The contemporary society is characterized by emerging markets and new professions based on creative contents, due to the radical changes and impacts on innovation coming from the globalization dynamics, the technological diffusion and the role of new media.

Fondazione Santagata works on analyzing the emerging geographies of cultural production and in understanding the demand trends coming from new cultural markets and new publics, as well as in relation to the upcoming jobs, professions, and entrepreneurial opportunities in the creative and cultural Sectors.