The world of tourism faced several changes in the recent years. Among the reasons explaining this changes, the role of ICTs, the new emerging markets spread, and creative tourism.
Creative tourism has born by the fusion of modern culture and products and services. This situation is significantly visible both in Italy as in the rest of the world and invest every actors.
Fondazione Santagata studies these changes and tries to get opportunities for the local development from the tourism sector, promoting research projects about tourism tied up with tangible and intangible heritage, creative industries and productive areas. A specific line of activities is devoted to the UNESCO’s World Heritage Centre Sustainable Tourism Programme.