Fondazione Santagata launches the national research project
“4C – Cultural and Creative Carbon Cut”: concrete measures to reduce the environmental impact of all cultural sectors in Italy  and achieve carbon neutrality by 2050

Recognising the urgent need to address the climate crisis with concrete actions, and understanding the transformative power of culture as a catalyst for change, Fondazione Santagata has launched the 4C project to respond to one of the greateast challenges of our time – stated Paola Borrione, President of Fondazione Santagata – .4C marks a turning point in the Italian landscape, being the first national study to comprehensively explore all cultural sectors, reaffirming the importance of implementing  incisive strategies to achieve sustainable development goals”.


CONTEXT

Considering the significant role played by the cultural and creative industries in the Italian context – they represent 5.6% of the country’s added value, occupy 6% of the active population (Symbola 2023 data), and shape collective beliefs and values – it is clear that these can strongly contribute to accelerate a just ecological transition.

Following well-established international experiences – such as Julie’s Bicylce of the Art Council in the United Kingdom, and Decarbonons la Culture in France –  Fondazione Santagata has launched the first italian research focused on all cultural and creative sectors to identify feasible and concrete measures to address the climate crisis.

  4C is a project by Fondazione Santagata, realised with the support of Banca d’Italia and in collaboration with sector partners. 

OBJECTIVES

      • Evaluate the overall situation of the cultural and creative industries and benchmark the actions already implemented to address the climate crisis with the international cases.
      • Assess the main sources of emissions in the sector.
      • Identify the sector’s needs in terms of organizational change,  governance, skills and dialogue with local actors.
      • Suggest concrete measures to address the identified issues.
      • Recommend new policies on a national level, considering the peculiarities of Italian creative and cultural industries.

WORK PHASES

The project will be structured in 7 phases:

    1. Literature review
    2. Definition of a framework to measure the initial condition and the ecological footprint of cultural organisations
    3. Evaluation of the ecological footprint per activity/sector.
    4. Analysis of best practices and identification of major critical factors
    5. Interviews with key stakeholders
    6. Definition of concrete measures to address the climate crisis, considering the peculiarities of each sector and local context
    7. Definition of national and local policies

RESEARCH SURVEY (italian only)

FILL IN THE SURVEY and contribute to broaden the scope of the project.


PRELIMINARY RESULTS (in progress)

General data and trends emerging from the research questionnaire:

  • Growing environmental sensitivity 🡪 1 out of 3 organisations report that their audience is actively asking to address environmental issues. 
  • Unstructured processes 🡪 75% of organizations don’t have an operational sustainability action plan; 73% don’t have dedicated operations management staff; and only 30% of organizations provide staff training on sustainability issues.
  • Ecological compensation not widespread🡪 62% of organizations do not perform ecological impact compensation; only 38% of organizations take concrete action to improve their ecological footprint.
  • Unaware operational choices 🡪 41% of organizations do not consider sustainability in the selection of partners and suppliers; only a small percentage evaluate employees on sustainability criteria
  • Growing attention, limited implementation 🡪 The main reasons highlighted for the lack of structuring in sustainability matters are: the absence of specific internal skills, followed by a lack of time and organizational deficits. Conversely, informational barriers and the lack of available data are not reported as obstacles. This once again indicates that climate adaptation is a widely discussed topic and that awareness within organizations is high. However, there is a significant difficulty in translating this awareness into integrated and strategic changes.

The added value of the research

The data show the need to act concretely to facilitate a structured and systemic ecological transition and promote decarbonisation in the Cultural and Creative Field.

Fondazione Santagata, through the 4C research, is actively committed to promoting this ecological shift. It is crucial that organisations recognise the importance of structuring this change and taking concrete actions to effectively deal with the climate crisis.


PARTICIPATING INSTITUTIONS

Below some of the cultural organisations involved in the research and the initiatives they are implementing to address the climate crisis:

  • Museo della Bora| environmental awareness and museum activism 
  • Teatro Stabile| structural rethinking to adapt to the climate emergency
  • TrovaFestival | promotion of more sustainable practices in the performing arts sector
  • Camera Centro di Fotografia| integration of new tools for greater social sustainability

PRESS AND MEDIA COVERAGE

Italy for movies
Taxi drivers


PARTNERS

                

   


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